Kenny Boyle became Commercial and Marketing Services Director in September 2005 with responsibility for VisitBritain’s Quality Schemes, Industry Engagement, Event and Business Tourism activity as well as its commercial service platforms such as EnglandNet and retail shops.

Prior to VisitBritain, Kenny was Head of Marketing and Sales for NTL’s sports media division, Premium TV. There, he was responsible for the management of digital media marketing for 78 of the UK’s football clubs and launched the country’s first subscription-based online sports broadcast service.

Kenny has spent much of his career working within the leisure and travel industry, most notably as Global Marketing Manager for British Airways where he was responsible for the airline’s frequent flyer programme, the Executive Club. Originally a brand and marketing consultant, he has worked with many of the UK’s premier brands, including Rolls Royce and Land Rover.